OUR FRAMEWORK
At the heart of Lincoln Electric's customer-focused approach are three principles that guide our efforts to optimize sustainability profiles for our customers:
- Facilitate partnerships and ecosystems that engage customers and suppliers, and Lincoln Electric to solve problems related to the development, fabrication, or deployment of alternative energy technologies, novel materials, or automation.
- Develop procedures using technology and configurations to improve efficiency, reduce cost, or minimize raw materials consumption.
- Drive exchange across multiple countries on a macro trend or issue, like climate, that impacts an industry sector.
Technical expertise
Delivered through our technical commercial sales teams, technical and industry segment experts, and hands-on Application Resource Centers.
APPLICATION RESOURCE CENTERS (ARC™)
The activity center of our customer relationship is the Application Resource Center (ARC™). Our 40 global ARC locations ensure we are aligned with the evolving technology and fabrication needs of each end market we serve. The ARC locations are geographically and strategically positioned to help customers in these markets achieve their product and sustainability goals.
Our ARC locations demonstrate efficient and productive ways for customers to use our solutions tailored to their operations. Each location offers training, product demonstrations, and procedure development capabilities that showcase our latest technologies in welding, cutting, automation, and welding education. ARC™ locations are staffed with engineers and tech-nicians who develop solutions, consult, and provide support based on unique customer requirements.
Training and education
Specialized training and education for customers and distributors as well as Lincoln Electric employees and trainees.
WELDING TECHNOLOGY AND TRAINING CENTER (WTTC)
The Lincoln Electric Welding Technology and Training Center (WTTC) is a 130,000-square-foot, state-of-the-art facility on our Euclid, OH, campus that is dedicated to offering training in the craft and science of welding to:
- educators
- industry leaders
- skilled trade workers
As an internationally recognized foundation for the development of best practices in welding education, the WTTC features 155 welding and cutting booths, a virtual reality training lab, a 100-seat auditorium, and extensive seminar and welding classroom space to advance technical skills.
Our curriculum and programs are designed to meet the needs of industry by addressing every segment of the skills and knowledge spectrum — from basic welding and teaching concepts up through the latest in advanced manufacturing technologies.
Industry involvement
Lincoln Electric regularly engages with trade associations and standard-setting bodies, sharing our deep knowledge about latest technology and best practices to advance the capabilities and quality of our industry.
HOSTING TESTIVAL
In 2023, Lincoln Electric hosted the Charging Interface Initiative (CharIN) event known as Testival North America at our campus in Cleveland, Ohio. CharIN is a leading industry association driving global decarbonization through electrification of transportation. Aimed at fostering collaboration and networking, Testival North America 2023 involved more than 30 testing companies and over 300 attendees.
The event focused on the latest developments in e-mobility and interoperability of electric vehicles while testing a variety of EVs, charging stations, and communication controllers. Testival provided an opportunity for Lincoln Electric to introduce its Velion™ 150kW DC fast charger and our EV Charger Factory.
